HALFTONE Digital Marketing
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BRIEF NO. 2026-014
CHANNEL: PAID + ORGANIC
STATUS: ACTIVE

Marketing that earns the
next budget cycle.

We plan, launch, and optimize paid and organic campaigns for businesses that need to show real numbers at the next review — not just impressions.

No long-term lock-in. Cancel with 30 days' notice.

3.4x
Avg. ROAS, paid clients
180+
Campaigns currently live
4hr
Avg. first response time
92%
Client retention, past year
Line Items

What's on the media plan

Five channels, run by people who treat your budget like it's their own. Pick one to start, add more once it's working.

PS

Paid Social

Meta, TikTok, and LinkedIn campaigns built around audiences that convert — not just audiences that are large.

SEM

Search & Shopping

Google Ads and Shopping campaigns tuned to buying intent, with negative keyword discipline so spend doesn't leak.

SEO

Organic Search

Technical fixes, content, and link work that compound over months — we'll tell you upfront this isn't a 30-day fix.

CRM

Email & Lifecycle

Welcome, abandonment, and win-back flows that turn one-time buyers into repeat customers without nagging them.

RPT

Analytics & Reporting

A dashboard you can actually read, plus a human who explains it once a month in plain language.

Sequence

How an engagement actually runs

The same five stages for every client, in this order, every time.

01

Audit

Two weeks reviewing your current spend, creative, and funnel before we touch a single dollar of budget.

02

Plan

A written media plan — channels, budget split, target cost per acquisition, timeline — that you approve first.

03

Launch

Campaigns go live as staged tests, so we learn what works before scaling spend behind it.

04

Optimize

Weekly review of what's converting. Budget moves toward winners; underperformers get cut, not babysat.

05

Report

One plain-language report a month — what happened, why, and what changes next.

Field Notes

What this has looked like for others

Illustrative examples from past engagements, shared with permission to describe the work without naming the client.

2.1x
SEM + Local SEO
Regional home-services company — more booked jobs over 90 days.
−38%
Paid Social
DTC skincare brand — lower cost per purchase after a creative testing cycle.
3.4x
SEO + Lifecycle Email
Mid-market B2B SaaS — more organic demo requests over six months.

Results are illustrative examples based on typical engagements. Outcomes vary by industry, starting point, and ad budget — past performance does not guarantee future results.

Investment

Engagement models

Every client starts with the free audit below — these are what happens after, once we know your numbers.

Starter
From $1,500/mo
+ ad spend
One channel, built to prove the model before scaling.
  • Campaign setup & tracking
  • Weekly optimization
  • Monthly plain-language report
Start with this
Full-Funnel
Custom quote
Paid, organic, and lifecycle running as one integrated system.
  • Dedicated strategist
  • Quarterly planning sessions
  • Full reporting suite
Talk to us

Get a free marketing audit.

Send us a few details and we'll review your current campaigns or starting point, then send back what we'd actually change — no obligation, no generic deck.

  • Delivered within 3 business days
  • Reviewed by a strategist, not a template
  • No commitment to continue working together

Request received. We'll reply from a real person within 3 business days.

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